But the artist’s intention is not to criticise consumer society. In these objects, he captures the desire for an El Dorado, which is revealed precisely in the imitation of the finest materials that betray the true desires of the provinces. Finally, there is art history, through a personal reinterpretation of its codes: seriality, repetition, reiteration. Favelli has nothing to do with the intentions of Pop Art, but through these mechanical gestures he recovers the game, the stillness of images completely emptied of their meaning. The use of monochrome representations, the divertissement of colour shading. The story told by the surfaces of the objects and the ideograms of the brands found in the artist’s works is inevitably marked by the influence of the American world on Italy. Flavio Favelli was born in Florence in 1967 and lives and works in Savigno (Bologna). The Farsettiarte auction house was founded in 1955 by Frediano and Franco Farsetti.