Sunseeker International, together with the support of its majority shareholder Dalian Wanda, is investing additional working capital with immediate effect to accelerate its plans. Over £38 million in new product development between 2020-2023, which will double its range to 22 models, faster than originally planned.
Five new models will be launched by the end of this year: 90 Ocean, 88 Yacht, 65 Sport Yacht, Manhattan 55 and Predator 55.
Andrea Frabetti, CEO of Sunseeker International, commented: “This significant support reflects our shareholder’s confidence in the entire Sunseeker team and his commitment to our business, brand, and production in Dorset.”
Sunseeker International has been back to full production since June, continuing to design, manufacture and deliver.
Andrea continues: “I would like to personally thank our customers, suppliers, and employees for supporting us during what has been one of the most challenging times the global yachting industry has ever faced. During the crisis, we remained fully focused on our strategic plan to not only maintain our position as a market leader but also to gain market share by staying resolutely focused on innovation through many new and exciting niche models. We have seen strong market confidence throughout this period and are ready for future growth and success.”
(Sunseeker International: £38 million invested for new models – Barchemagazine.com – September 2020)