After presenting the very first Sirena 64 at the Dusseldorf Boat Show in 2017, the Turkish shipyard Sirena Yachts sold its 60th yacht. The brand has also introduced a number of design updates and technical changes to the Sirena 58 and Sirena 64.
“I don’t know of another young shipyard that has sold 60 yachts in just three years,” says Ali Onger, COO of Sirena Marine. “The yacht in question is our 6th Sirena 88, which will be delivered later next year. Like the second unit, the owner is from the United States and the Americas is our most important market, accounting for about 60 percent of sales, followed by 40 percent in Europe and the rest in Turkey. We sold all the slots of the Sirena 88 until early 2022.”
Sirena recently launched the second 88, while the third hull will debut at the beginning of the new year. Hulls 4 and 5 will be launched before the 2021 summer season. In addition, a total of 18 units of the Sirena 58 and 64 are in production, 10 of which are scheduled for delivery in 2021.
“We are a production shipyard and we never stop building, like a car assembly line,” says Onger. “Nevertheless, we customize each yacht as much as possible to meet individual customer requirements. Once a boat has been signed and the interior layout and furnishings have been decided, it takes about 10 months to finish the work. Among the different yachts that we complete every year, there are not two exactly alike.”
New Croatian dealer
Sirena also announced a new representative in Croatia. LEX Ocean, located in Marina Punat on the island of KrK, the oldest marina in Croatia, joins the international network of Sirena dealers from the United States to Australia.
SIRENA 58 E 64: design updates
Following the commercial success of the Sirena, the brand has also introduced a number of design updates and technical changes to the Sirena 58 and Sirena 64, listening to customers’ suggestions and requests.
“We always listen to our owners and constantly introduce improvements to our products based on their feedback,” says Constantinos Constantinou, head of Sirena operations in North America. “Some of these updates may seem unimportant, but they are all designed to make the cruise experience safer, more comfortable and ultimately more rewarding.”
One example is the larger staircase leading to the accommodation deck on Mermaid 58. The master bathroom has also been completely redesigned with a rectangular shower cabin that is almost 50% more spacious than the previous circular shower.
A further improvement has been introduced on the flybridge with a completely renewed control console and dashboard, characterized by improved ergonomics and aesthetics, and a pair of STIDD ergonomic marine seats that replace the previous bench seats.
As for the Sirena 64, in addition to the Seakeeper gyro stabilizers with Zipwake interceptors, Sirena now offers the option of zero speed Humphree fins and Humphree interceptors.
A revised kitchen layout is also available with a larger worktop area and storage space with deeper drawers and cabinets.
(Sirena Yachts celebrates 60th yacht sold – Barchemagazine.com – November 2020)