A new partnership between National Marine Manufacturers Association and Informa Markets unites three South Florida events under one banner. Set to debut Wednesday, February 16 through Sunday, February 20, 2022, the joint event will carry the Miami International Boat Show name.
The National Marine Manufacturers Association (NMMA), owner and operator of the Miami International Boat Show (MIBS), and Informa Markets, co-owner and producer of the Miami Yacht Show (MYS) and Superyacht Miami announced a partnership creating the first joint production of South Florida’s preeminent winter boat shows.
Informa Markets takes on management of the show, with direction and guidance from NMMA, the recreational boating industry’s trade association and the largest producer of boat shows in the U.S. Additionally, NMMA retains ownership of MIBS, while Informa Markets maintains co-ownership of MYS and Superyacht Miami with the International Yacht Brokers Association. The partnership is the result of long-standing conversations between the two organizations on how best to serve the industry and cultivate a best-in-class boat show experience.
How the event will change
The on-land portion of the event will take place at the newly reimagined Miami Beach Convention Center, while the featured in-water activities will be offered at Sea Isle Marina, One Herald Plaza and Island Gardens Deep Harbour on Watson Island. The combined event will include several new elements, including a live concert series, an expanded educational offering, a digital component, and the return of Miami Dealer Days February 14-15. Miami Dealer Days allow exhibitors to gather at the Miami Beach Convention Center prior to the show, providing a unique opportunity for marine manufacturers to connect and discover partnership and growth opportunities.
A comprehensive traffic management plan will be developed in collaboration with the City of Miami and Miami Beach to ensure a smooth traffic flow for visitors and the surrounding areas. The MacArthur, Venetian, and Julia Tuttle causeways will offer unrivaled access for guests crossing over to the MBCC, where they will find ample parking on the grounds. Both event locations will have a variety of transportation options for guests, including water taxis, rideshare hubs, and public transit modes.
This partnership will translate into an opportunity for the region’s hospitality and service industry to bounce back from the epidemic crisis. Historically, the Miami International Boat Show and Miami Yacht Show have attracted hundreds of thousands of attendees to South Florida and generated an estimated combined annual economic impact of $1.34 billion.
Informa Markets and the NMMA will open a new office at 1501 Biscayne Boulevard. In addition to the joint show in Miami, this office will service the other events Informa Markets produces in South Florida, and provide an opportunity for further growth in the South Florida market.
(Miami Boat and Yacht Shows together for new Miami International Boat Show – Barchemagazine.com – January 2021)