Liguria for Yachting is the network uniting the Ligurian tourist ports of Marina Molo Vecchio, Marina Porto Antico, Marina Genova, Marina di Loano, and Porto Lotti
by Clelia Pirazzini
Vice President of Liguria for Yachting, Giuseppe Pappalardo, CEO of SSP, the management company of the Genoa Marina, has stressed the fact that this is the first initiative of its kind that spontaneously brings together a series of marinas. So goodbye to competition between the various entities, and hello to a pool of entities to create a system and promote programmes related to navigation in Ligurian waters and coastal tourism.
The network will offer homogenous hospitality and services and clients will be able to go to any one of the five Marinas in the pool and enjoy the same services in all harbours thanks to the creation of a Pass-Port. «This aggregation is merely a point of departure», said Fabio Pesto, President of the B.o.D. of Marina Molo Vecchio and President of Liguria for Yachting. But this is not all; market research will be carried out in order to ensure a more aware hospitality and get to know customers better to offer an approach that can satisfy their every need.
(Liguria for Yachting, a network for pleasure boaters – Barchemagazine.com – Dicembre 2018)