H. Moser & Cie. A new era

With its holistic ecosystem containing blockchain authentication, digital assets and the metaverse, H. Moser & Cie. offers a new definition of customer service

by Sophia Negri

H. Moser & Cie. has developed a complete ecosystem offering blockchain authentication with enhanced multi-level security, privileges in the form of digital assets, and a space within the metaverse, all at the service of its products and to the benefit of its customers.

Microblasted steel model with 3D-printed titanium crown and bezel, Vantablack dial, and QR code engraved on the sapphire crystal. On sale at 27,000 Swiss francs.

Microblasted steel

3D printed and pixeled

Calibre HMC 200 with the automatic winding system

This large-scale multi-layer project combines the physical, digital, and virtual dimensions and is based on the development of a complete ecosystem structured on a dedicated app that furthers watch authentication with blockchain technology provided by Aura Blockchain Consortium.

This timepiece has a unique QR code engraved on the sapphire crystal to authenticate the ownership of the watch and access to dedicated services.

With Aura SaaS, customers can access the complete traceability and transparency of the product’s life cycle, from certification to warranty, from insurance to further customer services. Alongside this, H. Moser & Cie. has developed an immersive experience in the metaverse inviting clients to access a new Moser universe supported by a mix of tradition and the latest technology.

(H. Moser & Cie. A new era – Barchemagazine.com – February 2023)