Catana Group announced the launch of the YOT brand. A new brand of power catamarans that brings a breath of fresh air to the yachting sector.
The project began in 2020 with one simple idea: to design and offer innovative power catamarans that effectively meet expectations.
The powerboats in the Bali range are still inspired by the sailing range and retain traces of a sailboat design. The approach to powerboats has therefore been totally rethought, refocused on the uses and trends in powerboating, a sector which has very specific characteristics in terms of navigation, uses, design and codes.
The concept also centred on the desire to offer something different, based on the Group’s presence and expertise as a pure-player in the catamaran market.
Right from the very beginnings of the project, the ambition was clear: to produce a range of high-end power catamarans, with well-thought-out design and comfort, agile and high-performance seakeeping, good range, reasonable fuel consumption and the ability to appeal to as wide an audience as possible.
Olivier Poncin, his partners and his teams worked towards one single objective: to enjoy being aboard.
A dedicated brand and division
For this new segment, Catana Group has combined its know-how and over 40 years’ experience in catamaran design and innovation with a team and service providers specialising in motorboating. A dedicated department has been created within the group, from design and studies, through production, to sales, marketing and branding.
Boris Compagnon, Sales and Marketing Director of Catana Group, explains:
- For us, YOT is both a leap into a world where we’re going to have to make our mark, because the offer will be solid and tempting, but also onto a playing field in which we already have full legitimacy with our industrial know-how in terms of catamarans. Catana Group’s DNA brings the ability to have an in-depth and visionary understanding of the market, and it’s through this prism that we have conceived YOT. »
The conception and design have been entrusted to JnJ Design. With almost 40 years’ experience and a passion for boating, the naval architects have an impressive track record and a clear ambition to improve the user experience.
The group’s expertise and capacity for innovation are supported by a new in-house design team with experience in the motorboat industry.
Marketing is also specialised, with a dedicated distribution network, a brand developed with the Mazarine group and its communication tools.
Experience the power of fun
The YOT brand is aimed at anyone seeking fun at sea aboard a boat. It meets the needs of both beginners and experienced enthusiasts. It is designed to meet every need, from day trips to cruising, for couples, sporty trips, parties, gathering with friends, and also romantic weekends. YOT has a style, a modern and trendy design in step with the new expectations of our times, imagined for living intensely.
YOT offers boats that are comfortable, stable and safe. Seaworthy, agile and powerful, their twin-hull design ensures excellent performance and a smooth passage through the sea. Lively and fun, they combine power with reasonable fuel consumption.
YOT is about having more room on board, more living space giving maximum on-board self-sufficiency. Every square centimetre has been optimised, thought through, and rethought to create generous, functional spaces that are a pleasure to live in.
(Catana Group launches YOT, the new power catamaran brand – barchemagazine.com – June 2023)