Cancun International Boat Show Moves to Prestigious VNV Marina

The Cancun International Boat Show (CIBSME) is set for an exciting change of venue in 2024. The event will now be held at the VNV Marina, located just 15 minutes north of downtown Cancun in the ultra-exclusive neighbourhood of Playa Mujeres. This move is anticipated to enhance the show’s prestige and accessibility, further solidifying its reputation as a premier event in the recreational marine industry.

VNV Marina stands out as Cancun’s only international marina, renowned for its capacity and comprehensive amenities. As the region’s largest and most complete marina, VNV Marina can accommodate vessels over 200 feet (60 meters) and offers a full suite of services including immigration, a Travelift, a boatyard, and concierge service. This makes it the ideal location for an event of this magnitude, ensuring that both exhibitors and attendees have access to top-notch facilities.

Luxury and Elegance at the Heart of the Show

The Cancun International Boat Show is celebrated for its luxurious and vibrant atmosphere. This year promises to be the biggest yet, featuring over 40 luxury yachts brands. Known for being one of the most enjoyable boat shows globally, CIBSME caters to Mexico’s and Latin America’s recreational marine industry, drawing enthusiasts and industry professionals worldwide.

cancun international boat show

Event Dates and Schedule

Mark your calendars for this must-attend event:

– Friday, December 6, 2024
– Saturday, December 7, 2024
– Sunday, December 8, 2024

The show will be open daily from 1:00 PM to 8:00 PM, offering plenty of time for attendees to explore the extensive range of exhibits and participate in various activities.

What to Expect at CIBSME 2024

The fourth annual Cancun International Boat Show aims to build on the success of its previous editions, further establishing itself as Mexico’s marquee luxury marine event. Cancun, with its world-renowned status as a yachting destination and a playground for the wealthy, provides the perfect backdrop for this international showcase. The event will feature a spectrum of offerings, from luxurious yachts and VIP indulgences to family-oriented activities, ensuring there is something for everyone.

Cancun International Boat Show

Attendee Statistics and Economic Impact

The event is expected to draw between 10,000 and 15,000 attendees, including a significant number of high-net-worth individuals and industry personnel. Previous editions have shown that:

– 68% of attendees are in the process of buying or considering a boat purchase.
– 66% own a boat.
– 66% own two or more homes.
– 45% have a waterfront residence.
– 45% have an annual income of over US$250,000.
– 25% have an annual income of US$1,000,000 or more.
– 10% of attendees have a net worth of $20 million or more.

The economic impact of the show is substantial, with an estimated $30 million in total sales during the event and $30 million in residual sales over the following 12 months. Additionally, the show generates significant personal income and job creation in the State of Quintana Roo and Cancun.

Cancun International Boat Show

CIBSME benefits from extensive media coverage, with a dedicated public relations and social media team ensuring maximum exposure. The show generates over 15 million impressions per year online, contributing to a total media value of $4 million. Coverage includes radio spots, TV coverage, print and digital flyers, billboards, and extensive online presence through various platforms.

Benefits for Brands and Exhibitors

For brands, the Cancun International Boat Show offers a unique opportunity to connect with an upscale luxury consumer base in a vibrant, engaging environment. Exhibitors can showcase their products to a targeted audience, participate in live demonstrations, hold conferences, and engage with attendees in a setting designed to highlight the best in marine lifestyle and luxury.

(Cancun International Boat Show Moves to Prestigious VNV Marina – barchemagazine.com – June 2024)