Camper & Nicholsons signs partnership with The Italian Sea Group

Camper & Nicholsons International and The Italian Sea Group signed a partnership for the marketing of Admiral and Tecnomar motor yachts in China and Hong Kong. The agreement aims to increase the visibility and promote the sales of the two brands of the well-known group of Marina di Carrara. (pictured above: Admiral M/Y Geco)

Camper & Nicholsons, which has built its brand by providing a 360-degree service to yacht owners and charterers, is partnering up with Italian Sea Group to promote their brands Admiral and Tecnomar.

Building on more than 200 years of celebrated heritage, the Camper & Nicholsons offices can be found in Monaco, Cannes, Geneva, Palm Beach, London, Miami, Fort Lauderdale, and Hong Kong. The company is part of the Hong Kong-based Lai Sun Group, and has an established and growing presence in the Asian market.

Admiral and Tecnomar by The Italian Sea Group are both strongly representing the Made-In-Italy values of the shipyard. This collaboration comes after a successful series of partnerships with leading names in the world of luxury, including Giorgio Armani and Automobili Lamborghini.

Founded in Italy in 1987, Tecnomar is a leader in the construction of sports yachts up to 50 metres, with dynamic lines and cutting-edge design. Models that have helped consolidate the Tecnomar name in markets around the world include the 37-metre Tecnomar Evo.

The latest addition is the Tecnomar for Lamborghini 63, an iconic yacht uniting excellencies from the world of yachting and that of super sports cars.

Tecnomar for Lamborghini 63

The flagship brand of The Italian Sea Group since 1966, Admiral is a global leader in the construction of yachts over 100 metres, such as the Explorer Planet Nine launched in 2018, the M/Y Life Saga in 2019 and the M/Y Geco in 2020.

(Camper & Nicholsons International signs partnership with The Italian Sea Group – barchemagazine.com – December 2021)