Benetti B.Now 50M – Innovation and engineering

Designed to meet the needs of today’s owners, the B.Now 50M is the first model in a new range of megayachts from the Benetti shipyard

by Mariateresa Campolongo

At a time when more or less feasible futuristic concepts abound, often remaining pure exercises in style, the Benetti shipyard places the needs, wishes and lifestyles of present-day owners at the very heart of its designs. Building on a solid history, Benetti presents the B.Now range where technological innovation and highly engineered processes are combined with traditional craftsmanship to give shape to original, contemporary yachts.


The new series of steel megayachts consists of 50, 60, 67 and 72-metre models and is being launched by the smallest in the range, the B.Now 50M: in tangible terms, the design philosophy translates into the creation of contemporary atmospheres and a 30% reduction in delivery times compared to market standards. B.Now 50M is the result of synergy between the shipyard and the British firm RWD, which designed the exteriors.

The yacht has four decks that are connected, when seen in profile, by portions of arches that merge into a highly recognisable aesthetic element on the sun deck. Meanwhile, the taut lines of the superstructure and the full-height windows, which occupy a large part of the profile, characterise the exterior design. Iryna, the first B.Now 50M unit, was designed for an European owner, a loyal customer of Azimut Benetti Group. What is most striking upon entering the main deck is the great brightness of the living and dining room: this is due to the use of pale hues on the ceiling, bulkheads and furnishings, and the large windows that emphasise the continuity between indoors and outdoors, perfectly in keeping with today’s requirements. The spaces aim to create a contemporary atmosphere and feature furniture from Visionnaire, an excellent meta-luxury brand from the Italian-made interior design sector. The Hemingway armchairs and sofa create an area that is great for socialising. The ten elegant chairs in the dining room reveal a stylistic continuity with the living room, while the contrasting use of light and dark adds character to the room, as well as visually connecting all the elements present. The fine wood cladding includes silk-coloured frisé maple, contrasting with dark shades of smoked oak.

The tones of each interior play on ivory, brick and mocha hues, from the bulkheads to the dark honey-coloured silk and bamboo carpeting.

At the bow of the main deck, the refined master cabin, with its small private terrace, is played out in neutral tones contrasting with the blue of the bedspread, curtains, cushions and Sontag armchairs that recall the shape of a diamond or an open shell, perfectly in keeping with the surrounding marine environment.  The headboard and bulkhead lamps echo the shape of sea waves, emphasising the connection to the outdoors. The metal Visionnaire logo friezes on the upholstered sommier give the room that special touch. The same attention to detail has also been paid to the four guest cabins on the lower deck, each designed in the shades of a prevailing colour, such as silver or lilac.

The Iryna B.Now 50M is customised by various works of art provided by the owner with a nautical theme, including a number of beautiful maps.

On the upper deck, there are several areas dedicated to relaxation and socialising, such as the inner lounge, the open-air aft area consisting of sofas and armchairs, and the outdoor dining area that can be converted into a multimedia space. This deck also houses a comfortable gym and, accessed separately, the wheelhouse and ship office reserved for the captain. When visiting the yacht in person, the large amount of space on board really becomes apparent, especially on the sun deck with its simple furnishings, stripped of unnecessary visual barriers.

Inside it’s impossible to remain indifferent to the shipyard’s construction skills: the ceilings, for example, with strips of light to illuminate the space, are clad in an ivory-coloured leather tanned using natural processes, while the recesses are treated with satin-finish palladium leaf that not only embellishes the room but also reflects the light. Another smart choice was the use of ecological stones for items of furniture that also allow for easy maintenance.

The Iryna, the first B.Now 50M unit, was designed for an European owner, a loyal customer of Azimut Benetti Group.

The owner’s eye-catching beautiful maps in the two interior lounges are very interesting. The stern is a veritable terrace over the water with an impressive pool of transparent glass and special lighting. The beach area occupies more than 30 mand is accessed through a gull-wing hatch on the starboard side as well as from the main deck staircase. It consists of a sauna, a service area complete with a shower, and an open-air relaxation area. The space can be further extended with a side-opening platform to create an additional open-air living area.


The well-being areas on board the B.Now 50M are perfectly in line with the requirements of today’s owners. The bow of the main deck can accommodate a jet ski, a rescue boat, four seabobs and a 6.25-metre tender that is launched from the yacht via a side exit. Benetti’s B.Now 50M reaches a top speed of 16.1 knots and guarantees a range of 4,900 nautical miles at a speed of 12 knots.

Engine room
With two MAN 12V engines the top speed is 16.1 knots. Thanks to a 60,000-litre tank, it has a range of around 4,900 nautical miles at an economical cruising speed of twelve knots.


Benetti Shipyard • Studio P.L. AUSONIO Naval Architecture & Benetti R&D Dept. (naval architecture) • RWD (exterior design) • Benetti Style Department (interior design) 

LOA 49.90m • Maximum beam 9.2m • Draft 2m • Steel hull • Aluminium superstructure • Gross Tonnage 499 GT • Full mass displacement 505 t • Fuel tanks volume 60,000 l • Water tanks volume 12.900 l • 5 guest cabins able to welcome 10 people • 5 crew cabins for 9 people

2x MAN 12V • Outlet mechanical power 1,029 kW (1,400 hp) • Bore&Stroke 128mm x 157mm • Swept volume 24.2 l • 12 V-shaped cylinders • Maximal rotational speed 2300/min • Dry weight 2,270 kg


(Benetti B.Now 50M – Innovation and engineering – – April 2023)