The Board has approved the strategic plan presented by President Massimo Perotti in light of the excellent numbers recorded over the last season. Management has been reorganised, new acquisitions have been announced and new product lines have been added, starting with the Open Coupé Sanlorenzo and the development of the Bluegame brand. In the picture: Massimo Perotti, Chairman Sanlorenzo, Carla Demaria, CEO Bluegame and Ferruccio Rossi, CEO Sanlorenzo.
Let’s start from the figures communicated by the Board of Directors of Sanlorenzo at the end of the last meeting, dedicated to the approval of 2018 and 2019 budget: the brand closed 2018 with a turnover of 380 million Euros, an increase of 27% compared to 2017 and a forecast for 2019 of growth of more than 20%. This forecast is based on an order book of 500 million Euros between 2019 and 2020.
At the meeting, however, Massimo Perotti also presented a powerful strategic plan with which the Group enters a new phase of expansion. The operation starts with the recent regaining of full control of Sanlorenzo Spa and is based on its recent policy, where the shipyard has been betting on market recovery and has continued to invest 100 million Euros in new models, production capacity and brand positioning.
The plan aims to expand both through the internal growth of the core business, which will be strengthened and implemented, and through external growth, making new acquisitions.
The first model of the Open Coupé Sanlorenzo range is already being studied and new models are also planned for the Bluegame brand, which joined the Group last year.
Overall, this is an ambitious project, which involves new investments, and a management reorganization: Ferruccio Rossi, former General Manager, takes on the role of Managing Director / CEO of Sanlorenzo Spa. He also becomes President of Sanlorenzo Superyachts, the company division dedicated to metal models above 40 meters.
Carla Demaria, recently co-opted by the Board of Directors of Sanlorenzo Spa, is entrusted with the development of the new business opportunities envisaged by the plan and the current extra-core business activities of Sanlorenzo. In particular, she assumes the position of Chief Executive Officer/CEO of Bluegame.