Taiwanese shipyard Johnson Yachts celebrated its 30th anniversary last year. This year, despite the slowdown due to the crisis, the luxury yacht builder is delivering a new Johnson 80 and two other models (a 70 and a 115 footer) are under construction (opening, Johnson 115)
The new Johnson 80 is ready to be shipped to the United States, while two other hulls, the Johnson 70 and the Johnson 115, are currently under construction. The Taiwanese shipyard awaits with confidence in the evolution of the world’s health situation.
“We are currently trying to maintain our production line, as Taiwan has not been affected so much by the Coronavirus. However, our main market is the United States, one of the most affected areas, which is why we are facing some problems in delivery and marketing planning due to canceled events and other international trade and operational restrictions that have been put in place during this pandemic,” said Leah Huang, Marketing Director of Johnson Yachts. “In any case, we are taking advantage of the current situation by investing in new improvements, technologies, and employee training.”
To better address the situation in terms of customer relations, Johnson has started to develop virtual tours focused on new models, such as the Johnson 115. “Virtual tours and webinars are a good way to promote yachts; they can capture attention and generate interest around the product. Also, given the current situation, they are the only way to show your brand, the work behind each model, and to remind people how excellent the products are” Huang commented.
Regarding the way Johnson Yachts has adapted to the new health and hygiene regulations, Huang said that the shipyard has implemented all the necessary changes, giving priority to the safety of its employees.
At the moment, Johnson Yachts remains on track with the production schedule, also in anticipation of a surge in demand in the superyacht sector once the worldwide situation has calmed down. “I’m sure that when the crisis starts to slow down, people will be more than motivated to go out boating after many months of isolation, so demand should increase” Huang commented.
(Johnson Yachts, the latest updates from the shipyard – Barchemagazine.com – June 2020)