Emirates superyacht builder Gulf Craft progresses on management re-structure that sets the company on a course towards continued growth as outlined by chairman Mohammed H. Alshaali.
In a significant move for the Emirates-based business, Abeer Alshaali takes the helm as Acting Chief Executive Officer (CEO). She previously held the position of Executive Management Officer for almost six years.
Other appointments in the executive management see Nizar Tagi appointed as Chief Commercial Officer (CCO) and Paul Gray as Chief Operating Officer (COO).
As part of the restructuring, which comes in the wake of Gregory Yeakle’s role as CEO being absorbed by the chairman mid-2019, Notis Menelaou has also stepped down as Vice President of Sales. Menelaou has been working with Gulf Craft for almost two decades.
Chairman Mohammed Alshaali has been leading these structural changes and more as part of future planning and preparing the shipyard for further expansion into other markets. “The shipyard has to grow efficiently,” he stated. “Following our debut in the US market late 2019 and our aggressive development plan, we are empowering the shipyard through a team of experts who are able to solidify the new wave of yachting.”
Raised and educated in the US, Abeer Alshaali completed her Bachelor’s degree at Rice University in Houston, Texas. She joined Gulf Craft in the Executive Office handling company management alongside her father. In her role, she implemented new processes to improve company structure and efficiency.
“It’s a huge honor for me to take such an important job in a company that has been an integral part of my life since I was young. My objective is to maintain the progress made in recent years and capitalize on substantial growth opportunities in the industry,” stated Abeer Alshaali.
Paul J. Gray will be leading the operational side of the business acting as Chief Operating Officer (COO). Starting in the industry building the yachts for acclaimed British shipyard, his career developed into project management. He then moved to the US to take European production techniques to the semi-custom superyacht manufacturers building in aluminum and carbon fiber. Returning to the UK, he joined the operational segment of another British shipyard, helping them build their superyachts line before joining Gulf Craft.
Nizar Tagi, a yachting connoisseur, directs the Sales and Marketing departments. His responsibilities concern the commercial strategy, including business development, strategic alliances, distribution channel optimization, and product development.
Before joining Gulf Craft, Tagi was director of the superyacht marina OneOcean Port Vell and the General Manager of an Italian yacht builder in Hong Kong. He is a regular speaker in major yachting conferences and consultant to several leading yachting industry brands.