With MY HANAA, the Ilumen range celebrates its debut in the Middle East. Dominator Yachts thus extends the award-winning Ilumen philosophy to the Middle East, opening up a new market.
Angela Pernsteiner, CEO of Dominator, said: “With the delivery of MY HANAA to a local owner, it’s the perfect time to revive the strengths and established values of the Dominator brand and Dominator craftsmanship in the Middle East. “
“After the innovative introduction of the Ilumen concept – continues Pernsteiner – which took advantage of the industry’s first Virtual Reality experience at the Dubai International Boat Show some time ago, the arrival of the first Ilumen in a real-life experience is an important strategic step for us. Thanks to the European experience in construction and design and the consolidated local network, the owner is the perfect bridge between the two cultures and a wonderful brand ambassador of the Dominator Ilumen philosophy. Joint events in Kuwait and Oman will follow the launch in Dubai.”
The arrival of the first Ilumen in the Middle East is accompanied by the beginning of an important collaboration between Dominator Yachts and the prestigious BVLGARI Yacht Club of Dubai, a symbol of the combination of glamour and Italian lifestyle in Dubai. Reproducing the charm of a Mediterranean atmosphere in Dubai, the yacht club and the city are a reference point for yachting enthusiasts from Europe and Asia, increasing the importance of Dominator’s strategic position in this market.
Ilumen 28M – MY HANAA
Customized in every detail, MY HANAA offers the characteristics of megayachts in a 28M configuration, combining innovative exterior design with advanced technology and craftsmanship. Naval architecture and engineering were developed by NavalHead by Andrea Agrusta.
HANAA is equipped with a powerful air conditioning system, an extendable, folding and mobile table in the main saloon and a custom-made dove-coloured parquet floor in the master cabin. Hermes red-orange colors have been used throughout the interior and complete a chromatic scheme of different materials that suit local preferences.
Dominator Ilumen Premiere at the Dubai International Boat Show 2019
To emphasize the arrival of the first Ilumen in the Middle East, Dominator will exhibit MY HANAA at the Dubai International Boat Show 2019. The event will mark a further step in Dominator’s expansion into the Middle East market.