Brunswick Corporation is displaying its latest products technology with its debut exhibition at the 2020 Consumer Electronics Show (CES), which began yesterday in Las Vegas and will go on until Friday, Jan. 10. Brunswick’s Sea Ray brand will unveil a new model, with a first-of-its-kind electrification system.
“We are very excited to be presenting and exhibiting at CES in 2020 as a marine-focused enterprise,” said Dave Foulkes, Brunswick Corporation Chief Executive Officer. “Consumer expectations of boating are driven by other mobility experiences which is why our ACES strategy drives our vision for the future of technology in recreational boating. We see the tracks of Autonomy/ADAS, Connectivity, Electrification and Shared-Access being important to the future of our products and services – and you will see us continue our growth in these vertical technology suites including here at CES.”
Sea Ray unveils new SLX-R 400e
In addition to showing off its current technology strategy and future marine concepts, Brunswick’s Sea Ray brand will unveil its SLX-R 400e, powered by triple 450R Mercury Racing outboard engines. The boat combines the luxury of the Sea Ray brand, powered by supercharged Mercury Racing outboard engines, with the all-new Fathom e-Power System. An eco-friendly alternative to a fuel-powered generator system. The Fathom e-Power System includes marine-grade lithium ion batteries and an intuitive user interface.
“CES presents a unique opportunity to debut the new SLX-R 400e in front of an audience that will truly appreciate its beauty, capabilities and incredible suite of new technologies,” said Steve Langlais, Sea Ray president. “This pioneering new model, which will be available in 2020, showcases the kind of unique, advanced technologies that are worthy of the world’s largest consumer electronics show.”
Visitors at Brunswick’s CES exhibit will be able to experience the Company’s focus on design thinking and its entire ecosystem of technology including a current helm featuring Joystick Piloting, Skyhook Virtual anchor, NAUTIC-ON remote connectivity and a full suite of marine technology. Brunswick will display a concept helm that features gesture and voice recognition as well as an enhanced consumer interface.
“CES is a wonderful event because it brings together engineers, technologists, and innovators from many industries with the common aim of applying technology to simplify and enhance experiences,” said Foulkes. “The breadth and pace of our product and technology development is unmatched in the marine industry and we’re looking forward to sharing our vision in a truly exciting exhibit that demonstrates our commitment to redefining the marine experience.”
See Brunswick Corporation at CES: Exhibit #26021 in the South Hall 2 of the Las Vegas Convention Center.