After the appointment in Dubai, the celebrations for the 50th anniversary of the Azimut-Benetti group continue. This time, the stage for the celebrations will be New York, from 10 to 22 May, with an installation in Times Square.
The main attraction will be the Azimut S6, the largest yacht that the square can accommodate, presented as a real design object within the Design Pavilion and NYCxDesign initiatives of the New York Design Week.
There will also be a series of interesting initiatives, such as the participation in two important “talks”, one dedicated to the NASDAQ Impact Summit, during which sustainability will be discussed, and a second one entirely focused on the relationship between design and art and on how these two realities increasingly intersect as elements of lifestyle.
There will also be a collaboration with the One Ocean Foundation, thanks to which the theme of sustainability will be addressed even with children and an international competition for young and talented designers who want to try their hand at the design of a boat of 10 meters.
In September Cannes will be the setting for a new event celebrating the 50th anniversary of the Azimut-Benetti group, and here the focus will be on the presentation of the new models coming in for the 2019/2020 season.
In November it will be Hong Kong‘s turn and finally Avigliana, the Group’s headquarters, will be the venue for a special evening in December, where Azimut-Benetti will be calling around friends, long-standing customers and the business community that has seen the birth, growth and success of the brand up close.
AZIMUT-BENETTI AT THE NEW YORK DESIGN WEEK – THE PROGRAMME
10-22 May – Times Square
Azimut S6 Installation
13 May at 10.00 a.m. – Nasdaq Marketsite
14 May at 18.00 – Times Square 4
(Azimut-Benetti, all set for New York Design Week – Barchemagazine.con – Aprile 2019)