Amaala, the ultra-luxury project for tourism in Saudi Arabia Amaala, the ultra-luxury project for tourism in Saudi Arabia
AMAALA is an ultra-luxury project for tourism on the northwest coast of Saudi Arabia. The project will come to life as part of Saudi... Amaala, the ultra-luxury project for tourism in Saudi Arabia

AMAALA is an ultra-luxury project for tourism on the northwest coast of Saudi Arabia. The project will come to life as part of Saudi Arabia’s Vision 2030 roadmap.

Named after the Arabic word for “hope” and the ancient Sanskrit word for “purity”, AMAALA is aimed at the 2.5 million heritage travelers, the ultra-high net worth individuals (UHNWI), offering them a complete package of experiences in the name of safeguarding the planet’s natural resources. The project will be developed within the nature reserve of Prince Mohammad bin Salman.

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The site will have a dedicated airport to ensure connectivity with major hubs around the world. Upon arrival, it will take less than an hour to reach one of the AMAALA masterplans.

Conceived in collaboration with UK-based architecture and design firm Foster + Partners and Egis, an international consulting and engineering group, the project development should be completed in 2023.

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Consisting of three communitiesTriple Bay, The Coastal Development, and The Island, Amaala will cover 4,155 square kilometers – approximately 2,565 square kilometers on land and 1,590 square kilometers on water.

Triple Bay will be the area dedicated to wellness, with state-of-the-art medical facilities, resorts, private residences, restaurants, and stores. It will also host a sports academy, equestrian resort, and facilities for golf, tennis, horseback riding, polo, camel racing, and falconry.  The Coastal Development will be a venue for artistic and cultural events, hosting a cultural district that will include a contemporary art museum and a film festival venue. The Island will host Arabic botanical gardens of refined design, with works of art, sculptures and breathtaking landscapes, dining options, and private residences.

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The site will host 2,800 hotel rooms, 934 villas, apartments and residential homes, and 200 retail brands. Construction should be completed by 2030.

Only 5% of the assigned area will be part of the project, while the rest will be used for conservation. Sustainability is at the heart of the project, which builds on the pillars of the Vision 2030 of the Kingdom of Saudi Arabia. The aim is to achieve a sustainable economy in a protected natural environment. The goal is an ecological footprint with zero emissions.

(Amaala, the ultra-luxury project for tourism in Saudi Arabia – Barchemagazine.com – October 2020)